Who constitutes the company sales force?

The company sales force is primarily made up of the employees of the selling company who are dedicated to engaging in sales activities. These individuals are property of the company and their primary responsibility is to promote and sell the company’s products or services directly to customers. This internal team typically has a deep understanding of the company’s offerings, holds a vested interest in the success of the company, and often receives training that aligns with the company’s goals and techniques.

In contrast, independent contractors, external agents, and teams of marketing consultants typically do not have the same level of integration into the company's operations or culture. Independent contractors and external agents may represent multiple brands or companies, which can dilute their focus on a single company’s products. A team of marketing consultants, while they may assist in developing sales strategies, do not usually engage directly in selling as part of the company sales force. This highlights the unique role that internal employees play in creating a cohesive and dedicated sales strategy for the company.