Which type of consumer product requires the most effort in comparison before purchase?

Shopping products require the most effort compared to other types of consumer products before a purchase is made. These products are typically more expensive and not frequently bought, so consumers engage in a comparison process involving various attributes such as quality, price, and features. This involves researching, evaluating alternatives, and often taking their time to make a decision to ensure that they are satisfied with the choice they are making.

For instance, when purchasing electronic devices or clothing, consumers will often visit multiple stores, check online reviews, and compare prices before coming to a conclusion. This careful consideration reflects a higher level of consumer involvement compared to convenience products, which are low-cost items bought with little thought, or impulse products, which are spontaneous purchases made without forethought. Specialty products, while also requiring effort, usually cater to a specific preference, and consumers might not engage in extensive comparison shopping for them because they are set on a particular brand or feature.