Which type of appeal focuses on satisfying emotional desires rather than functional needs?

The type of appeal that focuses on satisfying emotional desires rather than functional needs is emotional appeal. Emotional appeals are designed to evoke feelings in the audience, such as happiness, fear, nostalgia, or passion. They tap into the audience's desires and emotional experiences to create a connection with the product or brand, often leading to powerful and memorable marketing messages.

This approach contrasts with logical and rational appeals, which base their effectiveness on presenting facts, statistics, and logical arguments that emphasize functionality and reason. While these types of appeals focus on the practical benefits and features of a product, emotional appeals aim to resonate on a deeper psychological level, encouraging consumers to make decisions based on feelings rather than purely analytical considerations.

Persuasive appeal, while somewhat broader and more indirect, often encompasses both emotional and logical aspects in its attempt to convince an audience. However, the key distinction of emotional appeal lies in its primary focus on feelings rather than functions.