Which technique is useful for practicing a sales presentation before meeting a customer?

Role playing is an effective technique for practicing a sales presentation because it allows the salesperson to simulate a real-life interaction with a potential customer. During role-playing, the salesperson can assume the role of the sales representative while another person acts as the customer, providing a realistic setting to rehearse responses, objections, and techniques.

This practice helps to build confidence, refine communication skills, and prepare the salesperson to handle various scenarios that may arise during an actual meeting. It encourages active learning and immediate feedback, which are crucial for improving sales techniques. By putting themselves in the customer's shoes, salespeople can better understand the customer's perspective and adjust their approach accordingly.

While mock interviews, customer feedback, and sales forecasting may provide valuable insights and preparation in different contexts, they do not offer the same level of hands-on practice that role playing facilitates in the context of directly engaging with a customer during a sales presentation.