Which of the following terms describes marketing efforts that involve attracting customers through the internet?

Inbound marketing describes the strategies and tactics that focus on attracting customers through the internet. This approach involves creating valuable content that resonates with potential customers, enabling them to discover a brand organically as they seek solutions or information related to their needs. By utilizing techniques such as search engine optimization (SEO), content marketing, social media engagement, and online communities, businesses aim to draw in customers rather than pushing their product directly on them.

This strategy is effective because it aligns with how modern consumers prefer to interact with brands, often seeking information online before making a purchase. Inbound marketing fosters a relationship built on trust and value, allowing customers to engage at their own pace.

The other options pertain to more traditional or direct marketing techniques. Outbound marketing typically refers to interruptive strategies such as direct mail, cold calling, or advertising, which do not harness the attraction-based methods of inbound marketing. Direct mail advertising focuses on sending physical promotional materials to customers, while trade show marketing involves marketing products at live events, neither of which are internet-centric strategies.