Which of the following is NOT a pricing strategy?

The correct answer highlights a concept that is not traditionally recognized as a pricing strategy in the same way the others are. Cost-plus pricing, value-based pricing, and competitive pricing are all established pricing strategies used by businesses to set their prices based on specific criteria.

Cost-plus pricing involves adding a markup to the cost of goods sold to ensure a profit margin. This method is straightforward and widely used, particularly in manufacturing, where costs are easily identifiable.

Value-based pricing focuses on setting prices based on the perceived value of a product or service to the customer, rather than solely on the cost of production. This strategy is significant in industries where customer perception can greatly influence willingness to pay.

Competitive pricing involves setting prices based on what competitors charge for similar products or services. This approach is prevalent in markets where numerous competitors exist, and businesses seek to remain competitive while covering their costs.

In contrast, "brand loyalty pricing" is not established as a formal pricing strategy. While brand loyalty can influence consumer behavior and purchasing decisions, it is not an approach to determining prices in the way the other strategies are. It may come into play as a factor in how customers respond to pricing, but it does not define a method for setting prices on products or services.