Which of the following is an example of sales promotions?

Sales promotions are marketing activities designed to boost sales by offering customers incentives to purchase products. This can take many forms, including discounts, contests, and special offers that encourage immediate customer action.

Coupons and rebates directly align with this definition as they provide tangible savings or rewards to consumers, which can prompt them to buy a product they may not have otherwise considered. Coupons often offer a reduction in the purchase price, while rebates provide a refund after a purchase, both of which create an immediate incentive for consumers to make a purchase decision.

In contrast, options like television commercials, billboards, and brand packaging serve different roles in marketing. Television commercials and billboards are primarily tools for advertising and brand awareness rather than direct incentives for immediate purchase. Brand packaging, while important for attracting consumer attention and conveying information, does not function as a promotion that leads to increased sales through immediate consumer incentives.

Thus, the correct answer is that coupons and rebates are clear examples of sales promotions, as they offer consumers direct incentives to buy, thereby driving sales in a way that the other options do not.