Which of the following best describes the role of institutional advertisements?

Institutional advertisements primarily aim to enhance a company's overall public image rather than focusing on specific products or immediate sales. They are designed to communicate a message about the organization as a whole, highlighting its values, culture, or community involvement. This type of advertising serves to establish a favorable perception of the company, building a connection with the audience that can lead to longer-term benefits, such as brand loyalty and corporate reputation improvement.

By elevating a company's public image, institutional advertisements can indirectly influence consumer attitudes, potentially resulting in increased sales over time as customers develop trust and loyalty to the brand based on its perceived integrity and positive contributions to society. This differs from other types of advertisements that are more product-specific or focused on driving immediate consumer behavior.