Which advertising schedule combines continuous and flighting schedules?

The advertising schedule that effectively combines continuous and flighting strategies is known as pulsing. This method allows marketers to maintain a steady level of advertising while also intensifying efforts during certain periods to promote specific products or seasonal promotions.

In a pulsing schedule, the brand keeps a baseline of advertising running throughout the year, ensuring consistent visibility. At the same time, it "pulses" additional marketing efforts during times of higher consumer demand or when launching a new product. This dual approach enables companies to maximize reach and frequency, adapting to market demands without completely withdrawing their advertising presence during slower periods.

By using this method, businesses can effectively manage their advertising budgets while capitalizing on opportunities for increased engagement and sales during peak times, while still maintaining awareness among customers year-round.