What type of advertising is used to remind consumers of a product or prompt repurchases?

The correct answer is reminder advertising, which specifically aims to keep a product in the minds of consumers and encourage them to make repeat purchases. This type of advertising is particularly effective for established brands that want to maintain brand awareness and customer loyalty. By focusing on recall, reminder advertising helps ensure that customers do not forget about the product, especially in markets where they may have many alternatives.

This approach is often seen in advertisements that highlight the brand’s values, benefits, or even use nostalgic elements to evoke positive memories associated with the product. The goal is to subtly remind consumers of the product's existence and reaffirm their decision to purchase it again, without needing to provide extensive new information or persuasion about its features or benefits.