What term refers to the delayed response observed after a marketing communication campaign?

The term that refers to the delayed response observed after a marketing communication campaign is known as the Lagged Effect. This phenomenon occurs when consumers do not respond immediately to marketing efforts, such as advertisements or promotions, but rather take time to process the information before making a purchasing decision.

Understanding the lagged effect is crucial for marketers as it influences how they measure the effectiveness of their campaigns. Often, results may not be visible until some time after the initial marketing push, necessitating a longer evaluation period to accurately assess the impact on sales or consumer behavior.

In contrast, the other terms do not encapsulate this specific phenomenon in marketing. For instance, the Delayed Response Effect and Feedback Delay do not convey the systematic observation of marketing communications leading to a gradual consumer response. Meanwhile, Response Time Frame is more general and does not specifically address the marketing context or the notion of time lags in consumer reactions. Therefore, the concept of the Lagged Effect is vital in understanding how marketing messages can take time to resonate with potential customers.