What term describes the two-way flow of communication between a buyer and a seller aimed at influencing the buyer's decision?

The correct term that describes the two-way flow of communication between a buyer and a seller aimed at influencing the buyer's decision is personal selling. This process not only involves conveying information about a product or service but also includes actively listening to the buyer's needs, concerns, and feedback. Personal selling is characterized by direct interaction, enabling sellers to tailor their responses and strategies according to the specific buyer's situation and preferences, thereby significantly enhancing the chances of a successful sale.

In this context, personal selling establishes a more personalized relationship compared to other methods. It often takes place in situations where products or services require a detailed explanation, demonstration, or negotiation, which can effectively address any questions or objections a buyer might have. This dynamic interaction is essential for building rapport and trust, which are crucial elements in persuading buyers and closing deals.