What term describes the increase in sales attributed to advertising efforts?

The term that accurately describes the increase in sales attributed to advertising efforts is "lift." In marketing, lift specifically refers to the additional sales or conversions generated as a direct result of marketing activities, such as advertising campaigns. It quantifies the impact that these efforts have on a company’s sales figures, allowing marketers to assess the effectiveness of their campaigns.

"Sales growth" is a broader term that refers to any increase in sales over a period, without specifically attributing it to advertising strategies. "Market expansion" typically relates to broadening a company's target market or entering new markets, rather than the direct effect of advertising on existing sales. "Revenue boost" is a general term that describes an increase in overall revenue but does not specifically link that increase to advertising efforts. Thus, using "lift" provides a precise understanding of how advertising influences sales performance.