What term describes media channels focused on reaching specific, often niche, audiences?

Niche media refers to specialized media channels that target specific audiences with particular interests or characteristics. This approach allows advertisers and content creators to deliver tailored messages to a select group, often leading to higher engagement and more effective communication.

For example, niche media can include magazines dedicated to particular hobbies, websites that cater to specific lifestyle interests, or podcasts focused on unique topics. By focusing on these smaller, more defined audiences, niche media can provide content that resonates deeply, facilitating more meaningful interactions between brands and consumers.

In contrast, mass media aims to reach broad audiences and usually features general content that appeals to the public at large, while mainstream media encompasses widely consumed outlets that cater to the majority. Digital media represents a broader category that can include both niche and mass media formats but does not specifically denote the targeting of niche audiences.