What strategy focuses on pushing a product onto consumers through motivating sellers?

The strategy that focuses on pushing a product onto consumers through motivating sellers is known as a push strategy. This approach involves promoting products by pushing them onto consumers, often through the retailers or sales personnel. Companies employing a push strategy heavily invest in trade promotions, personal selling, and direct marketing efforts to convince wholesalers and retailers to stock and sell their products.

A push strategy aims to drive sales through the supply chain by incentivizing sellers to promote their products actively. This is particularly effective for new products or when a company is trying to enter a competitive market, as it creates immediate availability and visibility for the product at the consumer retail level.

In contrast, a pull strategy involves generating demand directly from consumers to encourage retailers to stock the product, which is a more customer-driven approach. An advertising strategy is specifically centered on creating awareness and interest through various media, while a promotional strategy is broader and includes various techniques to boost sales, such as discounts and special offers, but does not specifically denote the motivation of sellers as the focal point.