What software is used to measure viewer engagement on web pages?

Web-tracking software is designed specifically to monitor and analyze user behavior on web pages. This type of software tracks various metrics such as page views, time spent on a page, click patterns, and navigation paths, providing insights into how users interact with a website. By measuring viewer engagement, businesses can optimize their content and improve the user experience, ultimately driving conversions and increasing customer satisfaction.

Engagement analytics, while related, typically refers to the broader context of analyzing engagement trends and may not focus on the specific tracking functionalities provided by web-tracking software. Data analysis software can encompass a wide range of tools and applications, but it may not be tailored specifically to web engagement metrics. User experience tools, on the other hand, may provide insights into usability and satisfaction but do not specialize solely in tracking viewer engagement metrics as effectively as web-tracking software does. Therefore, the correct choice accurately identifies the most relevant software for measuring viewer engagement on web pages.