What part of an ad contains the main text?

The body copy of an advertisement is where the main text resides. This section elaborates on the product or service being advertised, providing detailed information that aims to persuade the reader or viewer. It can include descriptions, features, benefits, and details that support the messaging introduced by the headline and further drive home the overall advertising message.

In contrast, the headline serves to grab attention, often with just a few impactful words, while the tagline is a memorable phrase that typically sums up the brand's ethos or message. The call to action prompts the audience to take specific actions, such as "Buy Now" or "Learn More," but does not serve as the primary detailed text. Therefore, the body copy is unequivocally recognized as the main text component within an advertisement.