What is the term for the inclusion of products in nontraditional settings, like movies or TV shows?

The correct term for the inclusion of products in nontraditional settings, such as movies or TV shows, is product placement. This marketing strategy involves strategically placing branded products or services within the content of media to enhance visibility and create a more integrated promotional experience for the viewer. It differs from traditional advertising as it aims to create a natural association between the product and the entertainment experience, often allowing brands to reach consumers in a less intrusive manner.

Product placement has become increasingly popular as audiences tend to view traditional advertisements with skepticism. By placing products within the narrative or scene of a movie or show, companies are able to generate awareness and interest in their products in a context that feels more organic and engaging. This approach can lead to greater brand recall and can also spark conversations among viewers, enhancing the marketing impact.

Sponsorships typically involve a company providing financial support for an event or a series in exchange for advertising rights, but they do not include the product being woven into the story itself. Product advertisements are straightforward promotional efforts that are often separate from the content and overtly seek consumer attention. Product displays refer to physical presentations of products in retail environments and do not pertain to their presence in media narratives.