What is the measure of how often the audience is exposed to a communication within a specific time frame called?

The measure of how often the audience is exposed to a communication within a specific time frame is referred to as frequency. In marketing and advertising, frequency quantifies the number of times an individual is exposed to a particular message, advertisement, or promotion over a defined period. This metric is crucial for understanding the effectiveness of an advertising campaign, as it helps marketers assess whether their target audience is consistently seeing their messaging.

Higher frequency can lead to better brand recall and recognition, as repeated exposure helps reinforce the message. It is important for marketers to strike a balance between adequate frequency to ensure audience familiarity and avoiding overexposure, which can lead to ad fatigue.