What is the large type used in advertisements designed to attract attention?

The large type used in advertisements designed to attract attention is known as a headline. Headlines serve a critical role in marketing by grabbing the reader's attention quickly, often conveying the main idea or selling point of the advertisement in a concise and impactful way. This is essential in advertising where the goal is to engage potential customers within seconds. Effective headlines can entice readers to read further, making them a foundational element of marketing communication.

Other terms like subheading, tagline, and title serve different purposes. A subheading typically provides additional information or context following the headline and is usually smaller in size. A tagline is a memorable phrase often associated with a brand, aimed at creating a lasting impression but not specifically designed to grab immediate attention like a headline. A title can refer to various forms of text but does not exclusively focus on advertising or marketing contexts, unlike a headline which is specifically crafted for this purpose.