What is the content distributed through online and mobile technologies for interpersonal interaction called?

The term that best fits the description of content distributed through online and mobile technologies for interpersonal interaction is social marketing. Social marketing focuses specifically on leveraging social media platforms and digital communication tools to facilitate interactions and relationships among users. It emphasizes the sharing of content, experiences, and ideas between individuals, creating a dialogue rather than a one-way communication.

This form of marketing is distinct from digital marketing, which encompasses a broader range of online strategies that may not involve direct interpersonal interaction. While influencer marketing involves partnerships with individuals who have significant followings to promote products or services, it does not necessarily focus on the interaction aspect as its primary goal. Content marketing primarily refers to the creation and sharing of informative or entertaining material to attract an audience, but it does not emphasize the interpersonal interaction that social marketing does. Thus, social marketing is specifically designed to foster engagement and communication among users in the digital space.