What is referred to as a merchandise display located at the point of purchase?

The term "point-of-purchase (POP) display" specifically refers to the merchandise displays strategically placed at the location where a customer is likely to make a buying decision, such as near the checkout area or within the store. These displays are designed to attract attention and encourage impulse buying by showcasing products in a way that grabs shoppers' interest right at the moment they are about to finalize their purchases.

POP displays play a crucial role in marketing strategies since they not only highlight specific products but also enhance the overall shopping experience by making it easier for consumers to notice promotions or new items. By utilizing creative designs and strategic placements, these displays can significantly influence customer behavior and increase sales.

Other options like "point-of-sale (POS) display," while sometimes used interchangeably with POP displays, typically refer to technology like cash registers or the system of processing sales rather than the physical merchandise display itself. In-store advertisements are broader in scope and can include various forms of marketing materials beyond just physical displays. Checkout promotions may involve specific pricing tactics or limited-time offers but are also not strictly classified as the merchandise display itself.