What is direct marketing?

Direct marketing refers to techniques that communicate directly with customers to generate a response or transaction. This includes methods such as email marketing, direct mail, telemarketing, and online ads, where businesses engage with their target audience without intermediaries. The primary objective is to create a direct line of communication, allowing marketers to deliver personalized messages and offers that provoke immediate reactions, such as making a purchase or signing up for a newsletter.

The other options do not accurately capture the essence of direct marketing. Selling through third-party retailers involves indirect communication and distribution, which contrasts with the direct nature of the approach. Focusing solely on online sales also restricts the broader scope of direct marketing, as it encompasses various channels beyond just online platforms. Lastly, advertising through print media alone limits the definition, since direct marketing can utilize multiple media types, including digital, which expands its reach and effectiveness.