What is digital marketing?

Digital marketing encompasses a broad range of marketing activities that leverage the internet and electronic devices to connect with consumers. This includes using websites, social media, email, search engine optimization, online advertisements, and more to engage and interact with target audiences. The key element of digital marketing is its ability to reach consumers through various online channels, making it a versatile and dynamic approach to promotion in today's digital-first environment.

This definition captures the comprehensive nature of digital marketing rather than limiting it to just one aspect, such as social media or email. Unlike traditional media channels, which are not considered digital, and other options that specify a narrow focus, the correct choice accurately reflects the full scope of what digital marketing entails, thereby acknowledging the varied methods businesses use to communicate with potential customers in the digital landscape.