What is an example of a direct distribution channel?

A direct distribution channel is characterized by the manufacturer selling products directly to the end consumers without the involvement of intermediaries such as wholesalers or retailers. This method allows the manufacturer to maintain a closer relationship with their customers, control the marketing of their products, and potentially increase profit margins by eliminating middlemen costs.

In this context, when a manufacturer sells directly to consumers, it signifies a straightforward, unmediated transaction where customers can access products directly from the source. This can occur through various means, such as company-owned stores, official websites, or direct mail campaigns. Such a distribution strategy can also enhance customer feedback and service since manufacturers are directly in contact with their customer base.

The other options represent indirect distribution channels, where intermediaries are involved in the process of getting products to consumers. Retailers and distributors serve as middle organizations that can increase convenience and reach but do not exemplify direct distribution.