What is a salesperson called whose main job is to identify potential customers and engage them in discussions to attempt to make a sale?

A salesperson whose primary responsibility is to identify potential customers and engage them in discussions to facilitate a sale is referred to as an "order getter." This role focuses on actively seeking new business opportunities, developing relationships with prospective clients, and persuading them to make a purchase.

Order getters are often involved in more complex and consultative selling processes, where they assess customer needs, provide tailored solutions, and build long-term relationships. This is contrasted with an order taker, who primarily processes transactions from customers who have already decided to make a purchase. A sales manager oversees sales teams and strategies, and a sales assistant typically provides support to the sales team rather than directly engaging in sales activities. Understanding the distinct roles within the sales function is crucial for grasping how different positions contribute to the overall sales process.