What does "relationship marketing" focus on?

Relationship marketing centers on the development and nurturing of long-term relationships with customers, as opposed to merely focusing on one-time transactions. This approach is strategic and aims to create a loyal customer base by engaging with consumers throughout their buying journey, understanding their needs, and delivering personalized experiences.

By fostering loyalty, businesses can benefit from repeat purchases, positive word-of-mouth, and customer referrals, which are more sustainable and profitable in the long run. Building these connections often involves consistent communication and offering valuable content or services that resonate with clients.

In contrast, the other options emphasize short-term gains or rapid expansion, which may not contribute to long-term customer loyalty or overall retention strategies.