What aspect of selling teams primarily focuses on client relationships?

Client servicing is the aspect of selling teams that primarily focuses on maintaining and enhancing relationships with clients. This involves understanding the specific needs and preferences of clients, offering personalized support, and ensuring customer satisfaction throughout the sales process and beyond. The goal of client servicing is to foster loyalty and long-term partnerships, which can lead to repeat business and referrals, making it a critical component of effective sales strategies.

In contrast, sales forecasts involve predicting future sales performance based on data and market analysis, which is more about planning than direct interaction with clients. Order processing focuses on the administrative tasks related to fulfilling customer orders rather than the nurturing of client relationships. Lead generation pertains to the methods used to identify and attract potential customers, which is more about acquiring new clients rather than maintaining ongoing relationships with existing ones. Thus, client servicing stands out as the primary aspect dedicated to the relational element of sales.