What aspect is emphasized by the concept of the unique selling proposition (USP)?

The unique selling proposition (USP) primarily emphasizes product differentiation. This concept refers to the distinctive features or benefits of a product that set it apart from competitors in the market. A well-crafted USP clearly communicates what makes a product unique and valuable, which helps consumers understand why they should choose it over others.

By focusing on product differentiation, a company can create a compelling reason for customers to buy its product. This can include elements such as superior quality, innovative features, exceptional service, or a strong brand identity. The essence of a USP is to highlight these unique characteristics so that consumers are drawn to the product for reasons beyond just price or availability.

While price competitiveness, customer loyalty programs, and sales volume increases can be important in the broader context of marketing strategies, they do not capture the core focus of a unique selling proposition, which is all about standing out in a crowded marketplace.