What are trade promotions?

Trade promotions are marketing campaigns specifically designed to target wholesalers or retailers rather than the end consumers. These promotions often include incentives like discounts, allowances, and promotional support aimed at increasing the distribution and movement of products through the retail network. The primary goal is to motivate the retail partners to promote the manufacturer’s products, improve shelf space, or increase visibility in stores, ultimately leading to higher sales.

This approach contrasts with other marketing strategies that focus on engaging the final consumers directly, as seen in options that describe campaigns directed at end-users or promotions limited to online sales. Although repeat purchase incentives are also important in marketing, they primarily focus on existing customers rather than the trade channel itself, which is why the correct choice emphasizes the relationship between manufacturers and retailers.