What are the common channels for distribution?

The answer is supported by the fact that distribution channels refer to the various paths that products take from the manufacturer to the end consumer. The most common channels for distribution encompass a diverse range of intermediaries, which include wholesalers, retailers, direct sales, and online platforms.

Wholesalers buy large quantities from manufacturers and sell in smaller amounts to retailers, making them essential for bulk distribution. Retailers, on the other hand, are businesses that sell directly to consumers, making products available in physical stores or through online platforms. Direct sales involve selling products directly to consumers, bypassing intermediaries entirely. Online platforms are increasingly significant in today's market, facilitating the direct sale of goods to consumers via e-commerce websites.

This comprehensive approach to distribution acknowledges the multiple avenues through which products can reach consumers, illustrating the complexity and variety of distribution strategies available to marketers.