What allows potential customers to try a product before making a buying decision?

Sampling is a strategy that enables potential customers to experience a product firsthand without committing to a purchase. By providing a small quantity or trial version of the product, companies can encourage consumers to evaluate its quality and benefits directly. This method is particularly effective for products that rely heavily on taste, scent, or performance, as it allows customers to make informed decisions based on their own experiences rather than solely relying on advertisements or descriptions.

In contrast, although options like coupons, discounts, and promotions can help incentivize purchases, they do not inherently provide a way for consumers to physically engage with the product. Coupons and discounts typically reduce the price, making it more appealing to buy, while promotions can increase visibility and interest but often lack the experiential component that sampling offers. Thus, sampling stands out as the most effective approach to letting potential customers try a product before deciding to purchase it.