Manufacturers' representatives or reps are typically what type of sellers?

Manufacturers' representatives, often referred to as "reps," are typically independent agents selling under contract. This arrangement allows them to represent one or more manufacturers in a specific territory without being direct employees of those manufacturers. They operate on a commission basis, deriving their income from the sales they generate, which incentivizes them to promote and sell the products effectively.

Being independent agents gives them flexibility and the ability to serve multiple clients simultaneously, broadening their market reach. This setup is particularly beneficial for manufacturers who may not have the resources to maintain a full-time salesforce while still needing to establish a presence in various markets. As independent representatives, they often have substantial experience and existing networks within their territories, making them valuable assets for manufacturers looking to expand their sales without the overhead of hiring and training direct employees.