In marketing, which strategy aims to get consumers to demand the product through the marketing channel?

The pull strategy is aimed at generating consumer demand directly, encouraging customers to seek out and request a product. This approach relies on creating strong brand awareness and consumer interest through marketing efforts such as advertising, promotions, or social media engagement. As consumers show increased interest and demand for the product, retailers and distributors respond by stocking it more readily, thus pulling the product through the distribution channel.

In contrast, a push strategy involves promoting products by pushing them onto consumers in the marketing channel, often through incentives to retailers or wholesalers to stock and sell the product. While both strategies are essential in marketing, the pull strategy focuses primarily on creating demand from the end consumer, leading retailers to anticipate and meet that demand by carrying the product.

The other options, like distribution strategy and pacing strategy, are less relevant in this context. A distribution strategy refers more broadly to how products are delivered and sold without an explicit focus on consumer demand, while pacing strategy isn't a widely recognized term related to demand generation within marketing frameworks.