In marketing, what is the role of public relations?

The role of public relations in marketing is primarily to manage the public image of the company. Public relations involves creating a favorable image through various communication strategies and activities aimed at building and maintaining a positive perception among the public, stakeholders, and media. This includes crafting press releases, handling media inquiries, organizing events, and addressing public issues or crises that can impact the company's reputation.

Public relations is about fostering relationships between the organization and its audience, enhancing credibility, and cultivating trust, which are vital for long-term success. This differs from pricing strategies focused solely on profitability, product inventory management, or a narrow focus on sales, as public relations takes a broader approach by considering the overall image and reputation of the company in the marketplace.